Leap is a community dedicated to empowering individuals to take leaps of faith through workshops, content, and films. Its flagship documentary explores the unfiltered realities of betting on yourself in the 21st Century. Told through the perspectives of Black British filmmakers, Adessy & Stephanie, who took a leap of faith and headed to Los Angeles with the question, ‘Can one trip change your life?’.
To connect with audiences at scale, Leap needed more than just a screening, it required a launch strategy that could amplify its message, secure meaningful partnerships, and cement its place as both an inspiring story and a cultural conversation starter. The challenge lay in platforming Leap’s mission, by creating a multi-channel campaign that could cut through the noise of the entertainment industry.
The Approach
But to connect with audiences at scale, Leap needed more than just a screening. It required a launch strategy that could amplify its message, secure meaningful partnerships, and cement its place as both an inspiring story and a cultural conversation starter. The challenge lay in finding partners who genuinely aligned with Leap’s mission, while creating a campaign that could cut through the noise of the entertainment industry.
The Outcome
The strategy delivered great impact, with two sold-out screenings and national visibility through Channel 4’s involvement, as well as a broadened audience base. Leap emerged not just as a film, but as a movement, bringing together communities, sparking dialogue on self-belief and ambition, and setting the stage for future creative projects.
For Leap, the debut was more than a premiere; it was proof that when story, strategy, community, and art align, you don’t just release a film, you create a cultural moment.