Our Approach
Leap
Final Outcome
Documentary & Launch Campaign
Brand Partnerships and Campaign Strategy
The strategy delivered impact, two sold-out screenings, and national visibility
through Channel 4’s involvement, and a broadened audience base.
Leap emerged not just as a film, but as a movement, bringing together
communities, sparking dialogue on self-belief and ambition, and setting the stage
for future creative projects.
For Leap, the debut was more than a premiere; it was proof that when story,
strategy, when community and art align, you don’t just release a film,
You create a cultural moment.
We actively sought partnerships with brands that resonate with Leap's vision of
empowerment and authentic storytelling. This strategy led to a successful
collaboration with Channel 4, resulting in funding for multiple programs.
To strengthen our sponsorship network and enhance credibility, we implemented
a focused brand strategy that onboarded 20/20 Levels, Metallic Inc., Soho House,
and Dream Nation. Each partner was chosen not just for their funding, but for their
potential to amplify the film's cultural impact and audience engagement.
Our launch strategy is a dynamic, multi-layered campaign featuring targeted press
outreach for high-profile media coverage, compelling social storytelling, and
immersive screening events that create unforgettable shared experiences.
Leap is a community dedicated to empowering individuals through workshops,
content, and films. Its flagship documentary explores the unfiltered realities of
betting on yourself in the 21st Century. Told through the perspectives of
Black British filmmakers, Adessy & Stephanie, who took a leap of faith and
headed to Los Angeles with the question, “Can one trip change your life?”
The film follows their journey alongside the stories of industry trailblazers.
Avelino, Joivan Wade, and Hamzaa.
But to connect with audiences at scale, Leap needed more than just a screening,
It required a launch strategy that could amplify its message, secure meaningful
partnerships, and cement its place as both an inspiring story and a cultural
conversation starter. The challenge lay in finding partners who genuinely aligned
with Leap’s mission, while creating a campaign that could cut through the noise
of the entertainment industry.
Overview