overview
The rebrand delivered a unified identity that communicates both
the heart and the intellect behind The Awareness Tap’s work.
The new visual language and website create immediate clarity
for audiences, whether they are community members, policy
makers, or potential partners, while still honouring the
organisation’s creative spirit.
By simplifying their presentation and reinforcing their mission
through every touchpoint, The Awareness Tap is now better
positioned to amplify their stories, attract aligned partnerships,
and inspire action for the communities they serve.
We began with a Brand Clarity Sprint to refine their positioning and
messaging, ensuring their core purpose and values were clearly
articulated. This was followed by the creation of a Brand Launch Kit,
establishing consistent visual guidelines, tone of voice, and key brand
assets that balanced creativity with credibility.
A Website Kit was then developed to translate the refreshed brand into a
clean, user-friendly digital presence. The design simplified navigation,
making it easy for visitors to understand The Awareness Tap’s services,
explore their research, and engage with their storytelling projects. Subtle
creative elements were woven into the site to reflect their artistic roots
without overshadowing their research focus.
The Awareness Tap is a multidisciplinary collective of filmmakers, theatre makers,
social scientists, youth practitioners, and creatives united by a passion for change-making.
They create films and theatre as acts of resistance, raising awareness, amplifying
underrepresented stories, and sparking conversations that drive systemic change.
Their work spans youth and community engagement, social reform, and research and
policy, with a particular focus on violence affecting young people and widening access
to creative opportunities.
The Awareness Tap had a powerful mission and diverse expertise, but its brand presence
lacked clarity. Their identity needed to reflect both the rigour of their research and the
creativity of their storytelling, while making their services clear to partners, communities,
and funders. The challenge was to distil their complex, multidisciplinary work into a visual
and verbal brand that felt both accessible and authoritative.
The Awareness Tap
Brand Clarity Sprint, Brand Launch Kit, Website Kit
